• LG 77 INCH SMART 4K OLED TV (OLED77C36LA)

    LG 77 INCH SMART 4K OLED TV OLED77C36LA

    DESCRIPTION

    LG 77″ C3 OLED evo TV with Self Lit OLED Pixels | C3 series, WebOS Smart AI ThinQ, Magic Remote, 4 side cinema, Dolby Vision HDR10, HLG, AI Picture Pro, AI Sound Pro (9.1.2ch) [OLED77C36LA]


    • Advanced picture and functionality with α9 AI Processor 4K Gen6
    • Brightness Booster Powering a brighter, better LG OLED TV
    • Self-Lit OLED evo with 100% colour fidelity
    • Smart Functionality, including ThinQ AI, WebOS, and Hands-Free Voice Recognition
    • Immersive entertainment with Dolby Vision & Atmos, VRR, G-sync, and Freesync

    72,999

    *Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.
    α9 AI Processor 4K Gen6

    Evolution at Its Core

    Enter the world of α-realism. A portal to new universes that lets you feel like you’re the main character in the scene, surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6*.
    .

    AI Super Upscaling 4K

    High resolution looks incredibly natural

    AI processing helps remove noise and enhances the colours of faces and objects, so they can appear defined and multi-dimensional without looking artificial*.
    *Compatible HDR10 content required for this function.

    Dynamic Tone Mapping Pro

    Contrast, bold and boosted

    Dynamic Tone Mapping Pro refines imagery* with an enhancement process that emphasises contrast in low-gradation areas, brightens mid-tone areas, and adds expressive detail to high-gradation areas.
    AI Sound Pro

    Step Into a Realm of Cinematic Sound

    The movie theater comes home with AI Sound Pro. Heart-pounding, room-filling, crystal-clear audio surrounds you for a level of immersion that’s virtually unheard of.
    *Screen images simulated.
    **Sound may vary according to the listening environment.
    ***Must be activated through the sound mode menu.
    Brightness Booster

    Behold Even Brighter OLED

    LG OLED’s iconic self-lit pixels shine brighter than before with the Light Boosting Algorithm, Light Control Architecture, and other refinements driven by α9 AI Processor Gen6.
    *Compared to 2023 LG OLED TV models and based on Full White Screen measurement.
    Does not apply to C3 48/42″
    Synergy Bracket

    Together by design

    LG Sound Bar SC9 comes with a BONUS bracket* that can be used as a wall mount or table-top stand for the LG OLED C series TV, 2022 & 2023 models. The Sound Bar is positioned neatly under the TV for a clean, seamless look that complements any space.
    *Bracket compatible with 2022 and 2023 LG OLED TV C2/C3 55″, 65″, 77″ models
    Dolby Vision IQ & Dolby Atmos

    Elevate Your Entertainment

    Dolby Vision IQ can reveal extraordinary depth and detail in almost every scene, even as lighting conditions in your room change. And with virtual surround sound from Dolby Atmos, your favourite films will captivate your senses.*
    *Dolby Vision High Dynamic Range content required, Dolby Atmos source content required for full audio effect.
    ThinQ AI & webOS

    Smart Functionality

    Maximise your smart TV viewing experience. Bring convenience to your TV with personalised alerts, customised recommendations, and more. Smart features like the All New Home help ensure a fast, intuitive viewing experience.*
    *Internet connection, subscription and data charges may apply. Smart TV apps are subject to terms and conditions, updated as required. Content, features and third party services will vary from time to time without notice. LG ThinQ AI account/s required.
    Home Cinema Experience

    Spellbinding cinema

    Ultra-vivid picture quality plus enveloping spatial sound and a vast library of streaming entertainment combine for sensational home cinema.
    *Internet connection, subscription and data charges may apply. Smart TV apps are subject to terms and conditions, updated as required. Content, features and third party services will vary from time to time without notice. LG ThinQ AI account/s required.
    Ultimate Gameplay

    Embark on Epic Gaming Adventures

    Feel like a winner every time you play. A blazingly fast 1ms response time, NVIDA G-Sync compatibility, AMD FreeSync Premium and VRR support come together to create clear, smooth pictures that can’t be rivalled. And with gamer-centric UX and game streaming services, you can dive straight in and play on.*
    *Supports up to 48Gbps bandwidth, allowing up to 4K 120Hz 4:4:4 @ 10 bits per component.
    *NVIDIA G-sync compatible with RTX 20, RTX 30, and GTX 16 graphics cards. Older GPUs do not support G-SYNC compatibility.
    Game Dashboard and Optimiser

    Gaming Central

    Game Optimiser keeps all your gaming settings in one easy-to-use menu, while the Gaming Dashboard gives you quick access to your current settings.
    Subscription and data charges may apply. Smart TV apps are subject to terms and conditions, updates as required. Content, features and third party services will vary from time to time without notice.
    SPECIFICATIONS

    Key Spec

    • Display Type

      4K OLED

    • Refresh Rate

      120Hz Native

    • Wide Color Gamut

      OLED Color

    • Picture Processor

      α9 AI Processor 4K Gen6

    • HDR (High Dynamic Range)

      Dolby Vision / HDR10 / HLG

    • G-Sync Compatible (Nvidia)

      Yes

    • FreeSync Compatible (AMD)

      Yes

    • Dolby Atmos

      Yes

    • TV Dimensions without Stand (WxHxD)

      1711 x 982 x 47.1

    • TV Weight without Stand

      23.5

    All Spec

    ACCESSIBILITY

    • Gray Scale

      Yes

    • High Contrast

      Yes

    • Invert Colors

      Yes

    ACCESSORIES INCLUDED

    • IR Blaster Cable

      Yes

    • Power Cable

      Yes (Attached)

    • Remote

      Magic Remote

    • Remote Control Batteries

      Yes (AA × 2EA)

    AUDIO

    • AI Sound

      AI Sound Pro (Virtual 9.1.2 Up-mix)

    • AI Acoustic Tuning

      Yes

    • Audio Codec

      AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)

    • Audio Output

      40W

    • Bluetooth Surround Ready

      Yes (2 Way Playback)

    • Clear Voice Pro

      Yes

    • Dolby Atmos

      Yes

    • LG Sound Sync

      Yes

    • Simultaneous Audio Output

      Yes

    • Sound Mode Share

      Yes

    • Speaker Direction

      Down Firing

    • Speaker System

      2.2 channel

    • WiSA Ready

      Yes (Up to 2.1 Channel)

    CONNECTIVITY

    • Bluetooth Support

      Yes (v 5.0)

    • Ethernet Input

      1ea

    • HDMI Audio Return Channel

      eARC (HDMI 2)

    • HDMI Input

      4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (4 port))

    • RF Input (Antenna/Cable)

      2ea

    • Simplink (HDMI CEC)

      Yes

    • SPDIF (Optical Digital Audio Out)

      1ea

    • USB Input

      3ea (v 2.0)

    • Wi-Fi

      Yes (Wi-Fi 5)

    DIMENSIONS AND WEIGHTS

    • Packaging Dimensions (W×H×D)

      1879 × 1130 × 228

    • Packaging Weight (Overseas)

      38.5

    • TV Dimensions without Stand (W×H×D)

      1711 × 982 × 47.1

    • TV Dimensions with Stand (W×H×D)

      1711 × 1035 × 267

    • TV Stand (W×D)

      520 × 267

    • TV Weight without Stand

      23.5

    • TV Weight with Stand

      27.1

    • VESA Mounting (WxH)

      300 x 200

    GAMING

    • ALLM (Auto Low Latency Mode)

      Yes

    • FreeSync Compatible (AMD)

      Yes

    • Game Optimizer

      Yes (Game Dashboard)

    • G-Sync Compatible (Nvidia)

      Yes

    • HGIG Mode

      Yes

    • VRR (Variable Refresh Rate)

      Yes

    PICTURE (DISPLAY)

    • Display Resolution

      4K Ultra HD (3,840 x 2,160)

    • Display Type

      4K OLED

    • Refresh Rate

      120Hz Native

    • Wide Color Gamut

      OLED Color

    PICTURE (PROCESSING)

    • AI Brightness Control

      Yes

    • AI Genre Selection

      Yes (SDR/HDR)

    • AI Picture

      AI Picture Pro

    • AI Upscaling

      AI Super Upscaling 4K

    • Dimming Technology

      Pixel Dimming

    • Dynamic Tone Mapping

      Yes (OLED Dynamic Tone Mapping Pro)

    • FILMMAKER MODE™

      Yes

    • HDR (High Dynamic Range)

      Dolby Vision / HDR10 / HLG

    • HFR (High Frame Rate)

      4K 120 fps (HDMI, USB)

    • Motion

      OLED Motion

    • Picture Mode

      10 modes (Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))

    • Picture Processor

      α9 AI Processor 4K Gen6

    POWER

    • Power Supply (Voltage, Hz)

      AC 100~240V 50-60Hz

    • Standby Power Consumption

      Under 0.5W

    SMART TV

    • Art Gallery

      Yes

    • Always Ready

      Yes

    • Amazon Alexa

      Yes (Built-in, English only)

    • Family Settings

      Yes

    • Full Web Browser

      Yes

    • Hands-free Voice Control

      Yes

    • Intelligent Voice Recognition

      Yes (Arabic/Turkiyish)

    • Magic Remote Control

      Built-In

    • Multi View

      Yes

    • Operating System (OS)

      webOS 23

    • Room to Room Share

      Yes (Sender/Receiver)

    • Smartphone Remote App

      Yes (LG ThinQ)

    • Sports Alert

      Yes

    • ThinQ

      Yes

    • USB Camera Compatible

      Yes

    66,99972,999

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