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LG 77 INCH SMART 4K OLED TV (OLED77C36LA)
LG 77 INCH SMART 4K OLED TV OLED77C36LA
DESCRIPTION
TVsLG 77″ C3 OLED evo TV with Self Lit OLED Pixels | C3 series, WebOS Smart AI ThinQ, Magic Remote, 4 side cinema, Dolby Vision HDR10, HLG, AI Picture Pro, AI Sound Pro (9.1.2ch) [OLED77C36LA]
- Advanced picture and functionality with α9 AI Processor 4K Gen6
- Brightness Booster Powering a brighter, better LG OLED TV
- Self-Lit OLED evo with 100% colour fidelity
- Smart Functionality, including ThinQ AI, WebOS, and Hands-Free Voice Recognition
- Immersive entertainment with Dolby Vision & Atmos, VRR, G-sync, and Freesync
₵72,999
Still on top.
*Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.α9 AI Processor 4K Gen6Evolution at Its Core
Enter the world of α-realism. A portal to new universes that lets you feel like you’re the main character in the scene, surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6*..AI Super Upscaling 4K
High resolution looks incredibly natural
AI processing helps remove noise and enhances the colours of faces and objects, so they can appear defined and multi-dimensional without looking artificial*.*Compatible HDR10 content required for this function.Dynamic Tone Mapping Pro
Contrast, bold and boosted
Dynamic Tone Mapping Pro refines imagery* with an enhancement process that emphasises contrast in low-gradation areas, brightens mid-tone areas, and adds expressive detail to high-gradation areas.AI Sound ProStep Into a Realm of Cinematic Sound
The movie theater comes home with AI Sound Pro. Heart-pounding, room-filling, crystal-clear audio surrounds you for a level of immersion that’s virtually unheard of.*Screen images simulated.
**Sound may vary according to the listening environment.
***Must be activated through the sound mode menu.Brightness BoosterBehold Even Brighter OLED
LG OLED’s iconic self-lit pixels shine brighter than before with the Light Boosting Algorithm, Light Control Architecture, and other refinements driven by α9 AI Processor Gen6.*Compared to 2023 LG OLED TV models and based on Full White Screen measurement.
Does not apply to C3 48/42″Synergy BracketTogether by design
LG Sound Bar SC9 comes with a BONUS bracket* that can be used as a wall mount or table-top stand for the LG OLED C series TV, 2022 & 2023 models. The Sound Bar is positioned neatly under the TV for a clean, seamless look that complements any space.*Bracket compatible with 2022 and 2023 LG OLED TV C2/C3 55″, 65″, 77″ modelsDolby Vision IQ & Dolby AtmosElevate Your Entertainment
Dolby Vision IQ can reveal extraordinary depth and detail in almost every scene, even as lighting conditions in your room change. And with virtual surround sound from Dolby Atmos, your favourite films will captivate your senses.**Dolby Vision High Dynamic Range content required, Dolby Atmos source content required for full audio effect.ThinQ AI & webOSSmart Functionality
Maximise your smart TV viewing experience. Bring convenience to your TV with personalised alerts, customised recommendations, and more. Smart features like the All New Home help ensure a fast, intuitive viewing experience.**Internet connection, subscription and data charges may apply. Smart TV apps are subject to terms and conditions, updated as required. Content, features and third party services will vary from time to time without notice. LG ThinQ AI account/s required.Home Cinema ExperienceSpellbinding cinema
Ultra-vivid picture quality plus enveloping spatial sound and a vast library of streaming entertainment combine for sensational home cinema.*Internet connection, subscription and data charges may apply. Smart TV apps are subject to terms and conditions, updated as required. Content, features and third party services will vary from time to time without notice. LG ThinQ AI account/s required.Ultimate GameplayEmbark on Epic Gaming Adventures
Feel like a winner every time you play. A blazingly fast 1ms response time, NVIDA G-Sync compatibility, AMD FreeSync Premium and VRR support come together to create clear, smooth pictures that can’t be rivalled. And with gamer-centric UX and game streaming services, you can dive straight in and play on.**Supports up to 48Gbps bandwidth, allowing up to 4K 120Hz 4:4:4 @ 10 bits per component.
*NVIDIA G-sync compatible with RTX 20, RTX 30, and GTX 16 graphics cards. Older GPUs do not support G-SYNC compatibility.Game Dashboard and OptimiserGaming Central
Game Optimiser keeps all your gaming settings in one easy-to-use menu, while the Gaming Dashboard gives you quick access to your current settings.Subscription and data charges may apply. Smart TV apps are subject to terms and conditions, updates as required. Content, features and third party services will vary from time to time without notice.SPECIFICATIONSKey Spec
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Display Type
4K OLED
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Refresh Rate
120Hz Native
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Wide Color Gamut
OLED Color
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Picture Processor
α9 AI Processor 4K Gen6
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HDR (High Dynamic Range)
Dolby Vision / HDR10 / HLG
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G-Sync Compatible (Nvidia)
Yes
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FreeSync Compatible (AMD)
Yes
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Dolby Atmos
Yes
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TV Dimensions without Stand (WxHxD)
1711 x 982 x 47.1
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TV Weight without Stand
23.5
All Spec
ACCESSIBILITY
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Gray Scale
Yes
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High Contrast
Yes
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Invert Colors
Yes
ACCESSORIES INCLUDED
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IR Blaster Cable
Yes
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Power Cable
Yes (Attached)
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Remote
Magic Remote
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Remote Control Batteries
Yes (AA × 2EA)
AUDIO
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AI Sound
AI Sound Pro (Virtual 9.1.2 Up-mix)
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AI Acoustic Tuning
Yes
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Audio Codec
AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
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Audio Output
40W
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Bluetooth Surround Ready
Yes (2 Way Playback)
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Clear Voice Pro
Yes
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Dolby Atmos
Yes
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LG Sound Sync
Yes
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Simultaneous Audio Output
Yes
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Sound Mode Share
Yes
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Speaker Direction
Down Firing
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Speaker System
2.2 channel
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WiSA Ready
Yes (Up to 2.1 Channel)
CONNECTIVITY
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Bluetooth Support
Yes (v 5.0)
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Ethernet Input
1ea
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HDMI Audio Return Channel
eARC (HDMI 2)
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HDMI Input
4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (4 port))
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RF Input (Antenna/Cable)
2ea
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Simplink (HDMI CEC)
Yes
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SPDIF (Optical Digital Audio Out)
1ea
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USB Input
3ea (v 2.0)
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Wi-Fi
Yes (Wi-Fi 5)
DIMENSIONS AND WEIGHTS
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Packaging Dimensions (W×H×D)
1879 × 1130 × 228
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Packaging Weight (Overseas)
38.5
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TV Dimensions without Stand (W×H×D)
1711 × 982 × 47.1
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TV Dimensions with Stand (W×H×D)
1711 × 1035 × 267
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TV Stand (W×D)
520 × 267
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TV Weight without Stand
23.5
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TV Weight with Stand
27.1
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VESA Mounting (WxH)
300 x 200
GAMING
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ALLM (Auto Low Latency Mode)
Yes
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FreeSync Compatible (AMD)
Yes
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Game Optimizer
Yes (Game Dashboard)
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G-Sync Compatible (Nvidia)
Yes
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HGIG Mode
Yes
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VRR (Variable Refresh Rate)
Yes
PICTURE (DISPLAY)
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Display Resolution
4K Ultra HD (3,840 x 2,160)
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Display Type
4K OLED
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Refresh Rate
120Hz Native
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Wide Color Gamut
OLED Color
PICTURE (PROCESSING)
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AI Brightness Control
Yes
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AI Genre Selection
Yes (SDR/HDR)
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AI Picture
AI Picture Pro
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AI Upscaling
AI Super Upscaling 4K
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Dimming Technology
Pixel Dimming
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Dynamic Tone Mapping
Yes (OLED Dynamic Tone Mapping Pro)
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FILMMAKER MODE™
Yes
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HDR (High Dynamic Range)
Dolby Vision / HDR10 / HLG
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HFR (High Frame Rate)
4K 120 fps (HDMI, USB)
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Motion
OLED Motion
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Picture Mode
10 modes (Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))
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Picture Processor
α9 AI Processor 4K Gen6
POWER
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Power Supply (Voltage, Hz)
AC 100~240V 50-60Hz
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Standby Power Consumption
Under 0.5W
SMART TV
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Art Gallery
Yes
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Always Ready
Yes
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Amazon Alexa
Yes (Built-in, English only)
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Family Settings
Yes
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Full Web Browser
Yes
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Hands-free Voice Control
Yes
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Intelligent Voice Recognition
Yes (Arabic/Turkiyish)
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Magic Remote Control
Built-In
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Multi View
Yes
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Operating System (OS)
webOS 23
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Room to Room Share
Yes (Sender/Receiver)
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Smartphone Remote App
Yes (LG ThinQ)
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Sports Alert
Yes
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ThinQ
Yes
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USB Camera Compatible
Yes
₵66,999₵72,999LG 77 INCH SMART 4K OLED TV (OLED77C36LA)
₵66,999₵72,999
